This year's World Wildlife Day theme is all about 'Connecting People and Planet: Exploring Digital Innovation in Wildlife Conservation.' And we would love to celebrate the many ways that our teams are driving action and innovation as part of our #WilderKent2030 strategy to fight the nature and climate crises.
We would usually highlight projects like Bugs Matter that now uses a a virtual ‘splatometer’ built into the free Bugs Matter app, so citizen scientists across the UK can collect essential data about insect abundance.