Wilder Kent 2030

Nature is in crisis and our #WilderKent 2030 Strategy sets out how we can work together to save it.

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© Tim Horton

The Wilder Kent Strategy 2030

Kent Wildlife Trust is working to ensure that our wildlife is protected and restored, now and in the future. We work to help organisations, people and communities connect with nature and care for our natural places.

The natural world isn't just something for us to enjoy; it sustains us. The decline of nature puts our very survival and prosperity under threat. It doesn't have to be like this. Our vision is for a better, wilder future. Our plan is both ambitious and innovative, and will deliver the urgent action that must be taken to tackle the nature and climate crises.

Join us in creating a #WilderKent.

 

Our three key goals

We will achieve this 2030 vision by meeting three key goals. Find out more below:
Bison calf

Goal 1 - We defend and restore

We'll continue to develop nature-based land management practices, while giving wildlife a voice through our campaigns and communications. Target: Double the area of land and sea under nature-positive Kent Wildlife Trust ownership, management and influence.

Children doing pond dipping at Tyland Barn Nature Park and Gardens

Goal 2 - We inspire and collaborate

We cannot deliver #WilderKent 2030 on our own. To inspire others, we will increase our engagement with communities, businesses and stakeholders to reach a larger, more diverse range of people. Target: Inspire 25% of Kent’s population to take meaningful action for a #WilderKent.

Kora, Kent Wildlife Trust's ecologist at the Blean putting out monitoring equipment

Goal 3 - We strengthen and grow

We will innovate through continual learning from national and international best practice, and create and share it. This will allow us to become a more resilient, demonstrably impactful and sustainable organisation. Target: Diversify our income sources and strengthen our systems to reduce operational greenhouse gas emissions.

Our mission is to increase wildlife abundance and climate resilience across 30% of Kent's land and sea.

Wildlife must be restored to support key natural processes like pollination, we can no longer allow common things to become rare. By working with communities and partners, we believe that we can save and restore our natural world.

Kent Wildlife Trust is working to ensure that our wildlife is protected and restored, now and in the future. We work to help organisations, people and communities connect to nature and care for our natural places.

Through membership, engagement and partnership we aim to develop a lifelong relationship with communities and provide opportunities for people to take action for wildlife locally, nationally and internationally.

View the full strategy

How will we do it?

Action Now - We recognise the urgency of our mission and will take action now based on first principles and calculated risk.

Learning by Doing - We will remain agile to adopt new learning as we go, innovating and continuously improving our action through continually building evidence.

Communicating Impact - We will continuously measure and communicate our impact, demonstrating and sharing our learning journey through the impact we achieve.

Scaling Impact - We recognise that we can’t do this alone. We will scale our impact by working with others to create a virtuous circle of success.

How can you help?

Every time you visit, shop or donate to us, you are supporting nature and wildlife in Kent; you are helping to create a #WilderKent.
Membership banner with magazine featuring David Attenborough on the cover

Become a member today

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We have over 65 nature reserves and sites across Kent for you to explore and discover the local wildlife you love. Our members contributions are vital in our work to protect, maintain and develop these.

Wilder woodlands and grasslands illustration

Join our mailing list

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Subscribe to our Wild About Nature email list to hear the latest incredible stories about wildlife and our work to protect it.

Bumblebee in Birds Foot Trefoil by Jon Hawkins

Make a donation

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Support our work - we need you now more than ever support our fight against the climate emergency here in Kent, where local solutions can make a big difference.

Check out some of the projects enabling the Wilder Kent 2030 Strategy here:
hghland cattle in hothfield heathlands bog

Wilder Grazing

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Our ground-breaking Wilder Grazing Strategy supports the nature-positive management of our estates, encouraging wildlife recovery and adaptation to the changing climate.

Bison calf Donovan Wright

Wilder Blean Project

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We have introduced European bison to help restore UK wildlife and tackle the climate crisis.

Red-Billed Chough by Janet Packham

Chough Reintroduction Project

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In July 2023, as a result of four decades of chalk grassland restoration, these charismatic birds are emerging from our history books and legends. They have returned to our skies, thanks to a partnership between Kent Wildlife Trust, Wildwood Trust and…